In the world of healthcare marketing, sincerity and trust are essential. Sadly, when it comes to digital and social media, sometimes we respond so quickly that we neglect the specific written words used in our messages — and the effect they may have on our audience. Without the intonations that...
Keep it Old School: Harness the Power of Email Energy!
Before Twitter. Before Facebook. In a land that knew no Pinterest, there was a strange little electronic creature known as … the email. Sure, it felt threatened when tweets, likes, shares, +1s and pins came along, but it possessed an advantage they did not: it sparked a direct connection in...
Using Email in Your Hospital’s Marketing Mix
According to Forrester Market Research, 88 percent of B2C firms currently use email marketing and only 16 percent say they don’t plan to continue to use it in the next 12 months. It’s still a great tool for hospitals to communicate with existing and new potential patients.