Face it: People are going to do their research when seeking a hospital or healthcare facility. It’s not a quick decision for these individuals; they’re going to be looking at multiple sites. Even if you have an easy-to-understand website, it can be tough for it to stand out in such...
The Secrets to Expanding Your Organic Reach on Facebook
Does your healthcare facility have over 20,000 fans, but your posts only reach about 23 of them? If the answer is yes, you aren’t alone. With Facebook’s new algorithm, organic reach has definitely taken a nosedive. The reason: Facebook is a public company now and needs to make money. With...
Using Social Media to Promote Your Events
Every medical facility has events. Whether it’s a maternity preparation class, a wellness fair or a blood drive, hospitals and other healthcare facilities are always looking for ways to get the public involved. While each one of these events is great and can be very insightful, none of that matters...