There. Did you hear it? That low, dull hum coming from the healthcare industry. It’s the “me-too murmur” of countless healthcare marketers all saying the same thing: “Our hospital/practice/facility is clean, convenient and compassionate.” So what? The three C’s have been beaten to death. They’ve become background noise that healthcare...
You Won! Now What? Make the Most of Your Next Award
If you’ve ever been to the midway at a state fair, you’ve heard the cry. “EVERYONE’S A WINNER!” When I look at hospital marketing, I often hear that in my head. It seems like every billboard and press release touts some new award, many of which I‘ve never even heard...
Millennial Speak: Reaching the Next Generation of Healthcare Consumers
He’s been called the first millennial CEO. And Mark Zuckerberg and his twenty- and thirty-something cohorts may very well be the next big thing in healthcare. The new boom in healthcare involves those born between roughly 1982 and 2003. Not only are their numbers on the rise, but so is...