Six-Word Stories: Keys to Success

Which is easier to write well? A novel, or a haiku? You might think a haiku would be easier since it’s shorter. I’d argue the opposite. It’s actually much more challenging to convey a powerful idea in fewer words than in more. Often in healthcare marketing and health communications, we...

Healthcare Marketing: Tips for Effective Health Literate Communication

Want Happier Patients and a Healthier Bottom Line? Try these 6 tips for clearer communication. Laughing (and groaning) at horribly complicated health-related TV commercials is one of my favorite pastimes. You know the ones … EARNEST DOCTOR IN LAB COAT: Our multidisciplinary clinical oncology committee considers the optimal combination of...