Healthcare marketing has come a long way from the days of direct mail, print ads and other traditional channels. While these efforts are still being used to varying degrees of success, more and more healthcare organizations are turning toward digital marketing. That shift shouldn’t come as much of a surprise:...
Is Mobile Part Of Your Healthcare Marketing Plan?
According a recent survey, 17 percent of cell phone owners have used their mobile device to look up health or medical information. That percentage goes up to 29 percent if the cell phone owner is between the ages of 18 to 29. What does that tell us? People, especially the...