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Waste Less Money, Get More Results

John Wanamaker, one of the pioneers of modern merchandising, famously said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Almost a century after his death, it’s still a common complaint, but, it doesn’t have to be true anymore — especially when...

Make Your Hospital’s Facebook Page a Content Generator

It is essential to keep your hospital’s Facebook page current with fresh, compelling content, or you’ll risk giving the impression that you’re disconnected from your audience — or worse yet, out of business. You can always post about your events and areas of practice, and should definitely supply general health...

Maintain Interest, Create a Buzz: Simply Update Your Website!

In today’s digital world, a website is the first and quite possibly only thing a potential patient sees before deciding whether or not to make a purchase or use a service — including healthcare. This fact might leave you wondering: how often should you tweak content on your website to...