In the world of healthcare marketing, sincerity and trust are essential. Sadly, when it comes to digital and social media, sometimes we respond so quickly that we neglect the specific written words used in our messages — and the effect they may have on our audience. Without the intonations that...
How to Optimize Your LinkedIn Profile for SEO
LinkedIn is the leading professional social network with more than 120 million members worldwide. But did you know it has the most user-controlled SEO elements out of any other social media network? You can customize a number of areas in your profile. SEO Title: Your Name| LinkedInWhile some people suggest adding...
Optimized press releases in four simple steps
The value of optimizing web pages for organic search results is universally recognized, but sometimes it’s remembering to apply the same rules to other online content that eludes us. When it comes to press releases, remember the value of keyword selection and placement, especially in your headlines. To see the...