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The Power of Predictive Marketing

The truth has finally come out — crystal balls don’t work and fortune tellers can’t tell the future. Just ask convicted storefront psychic Celia Mitchell. After years of fleecing customers in Manhattan, she was convicted of grand larceny. During a hearing, she was asked point blank whether the psychic business...

Has Your Hospital Done the Proper Market Research?

Conducting market research is one of the most important parts of putting together an effective marketing plan for a hospital or healthcare facility. With decisions and changes in both marketing and healthcare happening at a rapid pace, you need to be armed with the latest trends and findings. What might...