Did you notice the woman in the photo above? Probably not. Take another look. It’s very unlikely you’ve met her. But she looks familiar, right?If you’ve ever seen a senior-targeted ad for a hospital, health plan, drug or gym – and we all have – you’ve seen her. She’s a...
Marketing Strategy: Stay Focused, Grasshopper
Developing a successful marketing strategy Let’s face it. Healthcare marketing has become complicated. Very complicated. With so many competing pressures, it’s easy to get off track. Consider this conversation — or some version of it — that you’ve probably had with an internal stakeholder: Dr. Trickle, Chief of Urology: We...