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Does your community really understand your organization’s messaging? (Part 2)

Health literacy is defined in Health People 2010 as: “The degree to which individuals have the capacity to obtain, process, and understand basic health information and services needed to make appropriate health decisions.” How do you know if your readers and their families have the necessary skills to understand symptoms,...

Does your community really understand your hospital’s messaging? (Part 1)

Imagine a world where patients and health care professionals speak the same language and are in sync. Complex treatment options, discharge instructions and follow-up care are fully understood. Patient compliance is as close to 100 percent as possible. The results of this improved health literacy? Patient health and overall satisfaction...