Each week, Wax rounds up the healthcare and advertising industry’s top headlines all in one place. Read what’s trending now. HEALTHCARE INDUSTRY HEADLINES UCHealth offers patients enterprise-wide access to physician notes (Informationmanagement.com) The University of Colorado Health, in its efforts to becoming a transparent healthcare organization, has given patients online access...
Don’t Get Left Behind: Optimize Your Website for Mobile
With the rise of smartphones and tablets, a mobile-friendly website for your hospital isn’t just an option – it’s a necessity.More and more people are on their mobile devices searching for medical advice, refilling prescriptions and reading hospital reviews. In fact, Pew Research Center reports that 31 percent of cell...
How Healthcare Marketers Can Maximize Twitter’s New Features
Twitter is no stranger to healthcare. It’s been used in healthcare communications for everything from live tweeting brain surgery to getting alerts from health-related government agencies.Like other social media platforms, Twitter is evolving and becoming even more user friendly. Here are two new Twitter features that a healthcare facility can...