One website element that’s often overlooked is the call-to-action button. If you really want to encourage your prospects to convert, these buttons need to be optimized. Making sure they look pretty isn’t enough. You could have the nicest-looking buttons on earth, but it’s all for naught if nobody clicks on...
Don’t Get Left Behind: Optimize Your Website for Mobile
With the rise of smartphones and tablets, a mobile-friendly website for your hospital isn’t just an option – it’s a necessity.More and more people are on their mobile devices searching for medical advice, refilling prescriptions and reading hospital reviews. In fact, Pew Research Center reports that 31 percent of cell...
Why Hospitals Need to Move into the Mobile Space
Mobile phones have changed the way many of us conduct our daily activities. We use them for everything from banking to social networking to playing Words with Friends. An estimated 280 million mobile phones are in use. Does your hospital have a mobile-friendly version of your website?