As one of the top advertising platforms for B2C marketing, Facebook ads are an attractive buy for digital marketers. Their potential reach and low costs are just a few of the reasons that industries are scooping them up to connect with online audiences—healthcare included. But if you’re just slapping together...
Get the Most Out of Your Facility’s Services Page
For a hospital or healthcare facility, the Services page is one of the most critical elements of a website. It’s here that you can paint a picture to your audience of what you do. In other words, it’s the perfect place for storytelling. But for many companies – including those...
What It Takes to Write a Great Case Study
Aside from your homepage and About Us page, the Case Study section of any website is most likely the page (or pages) that gets the most traffic. In the world of healthcare, your Case Study section could be the page that ultimately sways a potential patient. Why? Health is very...