Today’s healthcare consumer is a complicated audience. Gone are the days when we, as marketers, could simply target women between the ages of 35 and 64, who have traditionally been the primary decision maker. Consumer engagement through digital media now requires us to think beyond demographics to understand the lifestyle...
Leveraging Beacons to Improve Patient Experience
Have you ever walked into a busy healthcare facility and not know where to go or what to do? This inconvenience may be a thing of the past with the help of beacon technology.Beacons are a type of a low-cost, micro-location-based technology that uses Bluetooth low energy (BLE 4.0) for...