Most Americans spend less time researching a doctor then they do researching an automobile. Many people just look for a doctor close to their home and see if they carry their insurance. Because of this, many patients choose convenience over quality.
New generation of hospital marketing — baby boomers out, web generation in
When you use your hospital website to recruit physicians, consider asking what draws patients to choose your hospital.In a recent Wax Custom Communications survey on community hospitals,41 percent of respondents said their most important consideration when choosing a hospital is its reputation and physician accreditation. If the physicians are among...