Each week, Wax rounds up the healthcare and advertising industry’s top headlines all in one place. Read what’s trending now. How the role of the CMO is changing (MarketingProfs) According to a survey conducted by the CMO Council and Deloitte, CMO responsibilities seem to be ever expanding, with increased emphasis...
The Power of Predictive Marketing
The truth has finally come out — crystal balls don’t work and fortune tellers can’t tell the future. Just ask convicted storefront psychic Celia Mitchell. After years of fleecing customers in Manhattan, she was convicted of grand larceny. During a hearing, she was asked point blank whether the psychic business...