Everyone seems to have a Facebook and Twitter account, both personally and for business. In healthcare, how you can measure your social media return on investment (ROI)? Since social media is more about engagement rather then a hard-selling tool, that question can be tough to answer. Here are two ideas...
Know your friends and your database
In tough economic times it’s more important than ever to communicate product and service offerings to the customers and prospects you already have a relationship with. It’s vital to know who you’re marketing to and what the desired response is. Offers need to be timely and truly bring value to...
Do you know how to measure social media ROI?
Even though most businesses are scurrying to create profiles and gain a following on popular social media outlets, a Mzinga and Babson Executive Education survey cites that most business professionals (79 percent of 555 respondents) who are participating in social media aren’t looking into the medium’s ROI. Of course that...