All the really cool marketers are using them. They’re taking their cue from that oldest of marketing maxims: “Know your audience.” After all, the more we know about a prospective patient’s likes, needs and desires, the more we can increase engagement — and fill beds. At its core, a marketing...
Stop Failing at Photo Selection
Did you notice the woman in the photo above? Probably not. Take another look. It’s very unlikely you’ve met her. But she looks familiar, right?If you’ve ever seen a senior-targeted ad for a hospital, health plan, drug or gym – and we all have – you’ve seen her. She’s a...
Target Marketing Thrives On The Web by Bill Wax
The Value of Target MarketingThis month, P&C National Underwriter published an article I wrote titled Target Marketing Thrives On The Web. In it, I explore three key techniques to drive the right prospects to your site: • Identify key target markets• Implement search engine optimization (SEO)• Start bloggingTo see my...