If you read anything about marketing at all, you know the age-old adage about content being king. But good content is just one piece of the audience engagement puzzle. Just like you won’t hear a tree fall unless you’re around to hear it, people won’t gravitate to your content unless...
The “Googlization” of the Healthcare Consumer: 3 Things Digital Marketers Should Know
Something interesting happened to the Internet when we weren’t looking. It moved from being the repository of cat videos and daily deals to become the go-to source for healthcare information. According to Pew Research, 72 percent of Internet users looked online for health information within the past year. Almost 50 percent...
What Great Ad Agencies Know (and Healthcare Marketers Must Learn)
Contrary to popular belief, healthcare marketing does not have to be the place where great ideas go to die. Sure, laparoscopic procedures and health fairs aren’t a sexy sell. But, if you want to remain relevant as a healthcare marketer, you need to be flexing your creative muscle. Why? In...