You’ve heard the phrase, “A picture is worth a thousand words.” Jerry Siegel might disagree. You’ve probably never heard of Jerry, but you’ve heard of Superman. Everybody has. You probably even have a very vivid image of him in your head right now. Skin-tight blue suit. Red cape flowing behind...
Marketing Strategy: Stay Focused, Grasshopper
Developing a successful marketing strategy Let’s face it. Healthcare marketing has become complicated. Very complicated. With so many competing pressures, it’s easy to get off track. Consider this conversation — or some version of it — that you’ve probably had with an internal stakeholder: Dr. Trickle, Chief of Urology: We...
Waste Less Money, Get More Results
John Wanamaker, one of the pioneers of modern merchandising, famously said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Almost a century after his death, it’s still a common complaint, but, it doesn’t have to be true anymore — especially when...