Should your call-to-action Make An Appointment button be on the top of your page or the bottom? Should it be positioned on the left side of the screen or the right side? In the world of marketing, testing can help determine best practices through hard data. In the past, marketers...
What It Takes to Write a Great Case Study
Aside from your homepage and About Us page, the Case Study section of any website is most likely the page (or pages) that gets the most traffic. In the world of healthcare, your Case Study section could be the page that ultimately sways a potential patient. Why? Health is very...
Hooked on typography
When desktop publishing entered into the mainstream, so did general awareness -- and sometimes obsession -- with typefaces. Even for those not in the design business, typeface names like Courier, Helvetica and even good ole Brush Stroke have managed to slide into our vocabulary as stealthily as Photoshop verbiage ("Those clouds look like they've been Gaussian...