The Value of Target Marketing
This month, P&C National Underwriter published an article I wrote titled Target Marketing Thrives On The Web. In it, I explore three key techniques to drive the right prospects to your site:
• Identify key target markets
• Implement search engine optimization (SEO)
• Start blogging
To see my suggestions, read the full article at http://www.property-casualty.com/Issues/2010/April-19-2010/Pages/Target-Marketing-Thrives-On-The-Web.aspx