One of the perks of attending SHSMD is the opportunity to meet and network with hospital marketers from around the country.
We tried to make our way around the exhibit hall during the event but it was nearly impossible. There was so much activity and conversation at every turn (and not to forget the food!). We particularly enjoyed reconnecting with colleagues and friends, meeting and getting to know new people, learning new things and having some fun along the way.
One of the highlights at this year’s event was the idea that in today’s complex healthcare marketplace, strategy is king. Being creative and providing engaging content are important factors for marketers, but without a solid marketing strategy, communication efforts will not reach their full potential.
That being said, we hope you had the chance to stop by our booth and speak with one of our marketing trainers to learn how you can maximize your marketing efforts and how to tighten your ads. If you didn’t share with us at this year’s event, feel free to do so in the comments below. We’d love to hear from you.
While attending SHSMD, we also took a few photos to celebrate the event and we thought that we would share them with you. Enjoy!