TikTok is already on your mind (or on your phone), so what’s stopping you from including it in your marketing strategy? This is your opportunity to lose the fear and take a dive into everything TikTok. In this program, we’ll explore how other brands are moving quickly to jump on TikTok trends and why they’re reaping the rewards. We’ll also arm you with data and insights to help you communicate to your team the importance of tapping into this channel.
This is a master class after all, so we can’t let you leave without taking a first-hand look behind TikTok’s self-serve advertising platform, their Creator Marketplace, and their content tools to develop authentic content for real results. This session will be interactive, so come prepared with ideas and be ready to get your hands dirty because we’ll be making a TikTok ad together!
Vertical video content is here and isn’t going away. From Instagram Reels to YouTube Shorts, it’s time to get a head start in rediscovering your creative strategies. Join us to learn:
- Which brands are doing it right, why, and how to get buy-in from your team.
- How to collaborate with creators, understand music licensing, and find trends.
- From concept to execution, we’ll walk you through creating a TikTok ad in real time.
The first showing of this master class will be at HCIC.