Advertising Industry Headlines

Each week, Wax rounds up the healthcare and advertising industry’s top headlines all in one place. Read what’s trending now.

How the role of the CMO is changing (MarketingProfs)
According to a survey conducted by the CMO Council and Deloitte, CMO responsibilities seem to be ever expanding, with increased emphasis on revenue generation of their companies.

Understanding how to use data becomes marketers’ most important skill (SearchMarketing Daily)
72% of marketers consider data analysis to be the most important skill for their success. It’s not that marketers need to become data scientists, but they should partner with tech companies that can run the right analytics to inform.

What lies ahead for social media marketers in 2017 (Ragan)
Over the past 5 years, social media has become incredibly important for businesses of all sizes. Here’s a look at trends to expect in 2017 based on data collected from 1,200 marketers.

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