Healthcare Industry Headlines

Each week, Wax rounds up the healthcare and advertising industry’s top headlines all in one place. Read what’s trending now.

Consumer segmentation has hit health care. Here’s how it works. (H&HN)
Consumer segmentation could allow hospitals to better engage patients and deliver tailored services. Yet another example of how we are moving towards population health.

Consumer use of digital health tools at ‘tipping point’ (H&HN)
Interesting look at how consumers are using electronic tools to manage their health. And it is expected that acceptance of these new digital offerings will continue to increase.

Why hospitals are housing the homeless (H&HN)
A look at how hospitals are working proactively to keep the homeless out of the hospital: a “win win” for everyone.

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