Healthcare and Advertising Industry’s Headlines
Each week, Wax rounds up the healthcare and advertising industry’s top headlines all in one place. Read what’s trending now.
HEALTHCARE INDUSTRY HEADLINES
Trump says his ACA replacement includes “insurance for everybody”. (Modern Healthcare) Although Trump did not share specifics of how he would accomplish it, he did say “We’re going to have insurance for everybody. There was a philosophy in some circles that if you can’t pay for it, you don’t get it. That’s not going to happen with us.”
Hospital execs assure investors that they can weather ACA repeal. (Modern Healthcare) While execs are worried about the millions of Americans newly insured under the exchanges, and Medicaid expansion threats, they also cite that the ACA has lowered cumulative earnings. Perhaps a change will be good?
Allina Health, Aetna to create joint health plan (Becker’s Hospital Review) Allina Health and Aetna will begin offering commercial products in 2018 aimed at employers and consumers in the Minneapolis/St. Paul region.
ADVERTISING INDUSTRY HEADLINES
How agencies are shifting strategies to compete with Accenture and Deloitte. (Adweek) Evolving client demands and constantly changing media placement opportunities demand an increased focus on strategy before execution. Good thing for Wax clients, we’re already ahead the curve, offering predictive analytics to develop multi-channel campaigns that produce ROI.
Facebook steers publishers to long-form video (MediaPost) Facebook is pushing publishing partners to produce more long-form video vs. live streaming video. This could be the result of the fact that their $50 million investment in live video last year didn’t pay off, AND, they are just getting ready to introduce a new mid-roll video ad product that will accept long-form videos.
More than half of US adults live in “cell phone only” households (MediaPost) This figure is double what was reported in 2010, and the increase is across all age demographics.
JUST FOR FUN
Sleep loss in teens linked to social media (MediaPost) 1/5 of teens age 12-15 report that they wake up during the night to log on to social media. This can’t be a good thing!
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