More healthcare professionals are making important connections not through Facebook or LinkedIn, but through video sharing via YouTube – even if they never make a video.
YouTube offers unique strengths when it comes to networking. Because it’s owned by the search engine giant Google, it’s easily searchable. YouTube allows people to put more then just a face and a name to someone, like other social networks do. It adds a voice, which can help with credibility, showing authority in a particular subject and ultimately creating a more personal connection with the user.
While physicians can gain new patients by branding themselves an expert in a certain healthcare area on YouTube, that same branding also can get the attention of his or her colleagues. For example, in a doctors’ office, office managers can interact with each other through comments about the video, or by sharing the video in other social networks.
Videos are a great way for a physician to make an initial introduction to new potential patients. By showing you have particular expertise in a specific area, it can lead to new connections and help with patient referrals.
For help both creating a custom YouTube channel for you and your practice and custom video content for that channel, call Wax Custom Communications at 305-350-5700 or visit waxcom.com.