Healthcare Marketing Press Release

Wax Announces Senior Director Promotion

Miami, FL 2015 – Wax Custom Communications, a leader in healthcare marketing, is excited to announce the promotion of Craig Fairfield to Senior Director for the organization’s Louisville office. Fairfield formerly served as Director of Account Services.

In his new role, Fairfield will oversee day-to-day operations at the office. A proven marketing and communications professional, he has managed various award-winning programs for a wide range of clients throughout his career. His clients have included regional and national organizations such as Humana, University of Louisville Healthcare, James Graham Brown Cancer Center, Norton Healthcare, McKendree University, Neace Lukens Insurance, 21st Century Radiation Oncology, Leatherman Spine Center and others.

“Craig understands strategic marketing from the inside and out,” says Wax Founder and CEO Bill Wax. “His far-reaching marketing background allows him to also understand the complexities of today’s business environment. We’re looking forward to seeing him excel in his new role.”

In his spare time, Craig enjoys teaching at the university level, cycling and indulging his passion for anything mechanical.

For additional tips and best practices on how your healthcare facility or hospital should handle criticism on social media, contact Wax Custom Communications at 305-350-5700 or visit

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