Healthcare Marketing Research
Numbers tell stories. We’re here to make those stories impossible to ignore. WAX’s research and data analysis capabilities turn complex healthcare data into clear, actionable insights that drive real results.
Think of us as your healthcare data detectives. We dig through mountains of information to uncover the golden nuggets that matter most to your success. Our analysis goes beyond surface-level metrics to reveal the patterns, trends and opportunities that others miss.
Market Intelligence That Moves the Needle
Our comprehensive analysis covers:
- Market share analysis and competitive positioning
- Patient leakage and journey mapping patterns
- Provider referral analysis and outreach optimization
- Migration patterns with drive-time and access analysis
- Service line demand forecasts and growth opportunities
- Competitive landscape assessment
But we don’t just crunch numbers. We turn complex data into clear stories that drive action. Each analysis is designed to answer crucial questions about your market position and growth potential.
Research That Gets Real
Real insights come from real people. While data and analytics are crucial, there’s no substitute for direct, human feedback that gets to the heart of healthcare needs and experiences. And we know exactly how to get those authentic answers.
Our research toolkit includes:
- Stakeholder and leadership interviews
- Surveys and questionnaires
- Customer interviews and focus groups
- Claims data acquisition
- Demographic, socioeconomic and psychographic profiling
- Man-on-the-street interviews
- Website and behavioral analytics
- Email and CRM data analysis
- First-party content performance
- ESRI tapestry segmentation profiles
- Competitive media spend intelligence and creative audits
Ready to let data drive your decisions? Let’s discuss turning your healthcare data into your competitive advantage. Get in touch with us today.