Wax wins big at Healthcare Advertising Awards

Wax took home a total of 19 awards from a competition sponsored by the Healthcare Marketing Report for clients including Humana Inc., Baylor Health Care System, Cleveland Clinic in Florida and Mount Sinai Medical Center. Four of the 19 were gold awards in categories such as Publications, Newsletters, Websites and Employee Communications Programs. More than 3,600 entries were received for this year’s competition.

The Healthcare Advertising Awards  began its efforts to recognize the field of healthcare marketing and advertising 26 years ago. Now, it’s the oldest, largest and most widely respected healthcare advertising awards competition. Today, the industry has matured into a sophisticated and competitive field, meeting the needs of knowledgeable prospects who are making their own healthcare decisions. See our complete list of wins below. Way to go, Waxians!

In House Publications:
• Care Plus, Provider Connection –> Silver
• San Francisco Health Plans, Informed –> Bronze

External Publications:
• Humana, HAO –>Gold
• Hill Physicians, Hill Health –> Silver
• AvMed, AvMed Magazine–> Bronze
• Baylor, Baylor Innovations –> Merit
• BCBS of Delaware, Delaware Blue –> Merit
• Wellmark, Blue –> Merit

Employee Communication Programs:
• AvMed, Agent Advisor –> Bronze

Newsletter:
• Cleveland Clinic, HealthLines –> Gold
• Baylor, Baylor Innovations –> Gold
• SF Health Plans, HeartBeat –> Silver
• Capital Blue Cross, Simply Well –> Bronze

Physician Referral Program:
• AvMed, AvMed Gives Florida Doctors-Tools to Care –> Gold

Calendar:
• Humana, Live It Up! Member calendar –> Merit

Patient Handbook:
• AvMed, Individual Health Information Kit –> Gold
• Mount Sinai, Patient Resource Guide –> Silver

Other:
• Humana, HAO Special Edition –> Bronze

Website:
• Humana, humanaactiveoutlook.com –> Merit