Good brands, like good businesses, are dynamic. MOTION, a provider of physical, occupational, and speech therapies as well as sports medicine, hand therapy, and other related specialty services, is a high-energy kind of business. Their brand, though, didn’t quite have the same excitement.
The physical therapy industry is highly competitive, and success requires creating strong recognition with referring physicians, potential patients and talented therapists. Strong branding is needed to stand out, but most providers look alike, sound alike and offer similar services. In this sea of sameness, patients, referring providers and job seekers can’t tell one place from another. As one of the fastest-growing therapy providers in the nation, with 50+ locations across the northeastern United States and partnerships with major health systems, MOTION deserved a brand that was as powerful as they are!
Wax collaborated with MOTION to rethink the brand from the ground up. Our healthcare marketing monsters went to work, starting with the fundamentals and then infusing the changes through every part of the organization.
These efforts have raised the profile of MOTION not only with patients and referral sources but also current and potential employees. This new branding has become a part of the organization’s DNA, permeating how they look and speak to the world. MOTION is now positioned for accelerated growth and continued success in the marketplace.