Instagram is a very powerful social medium with over 300 million active users. It’s a social network that no business should overlook – especially those in healthcare.
The network is making enhancements at a very quick pace, and it’s important you stay on top of them. From its video opportunities to its Hyperlapse technology and Layout collage feature app, Instagram is going from zero to 60 at the blink of an eye.
The updates aren’t done just yet. Here are a few new features you should be aware of:
Search and Explore
The app is now helping its users discover photos much more easily. Now when you go to the magnifying glass link in the app, you will notice a new search feature that lets users search for accounts, hashtags and places all in one spot.
For example, if you are searching for New York Presbyterian Hospital, you’ll see photos not only from the hospital’s official Instagram account but also photos tagged with #nyphospital and photos that were taken on its premises. For a healthcare facility, this can be a huge reputation management situation.
Why? Now when people do a search for your name, they see much more than just the content you publish; the results also include content from other publishers. You want to make sure that you monitor this feed extremely closely and address any negative posts.
Geo-Targeted Trending Photos
Now if you search for #BloodDrive in the app, you won’t just see photos of blood drives from all over the world. Geo-tagged photos can also trend, so users will see more photos of blood drives in their local area.
For a healthcare facility looking for local donors or volunteers, this new feature can definitely help build awareness and encourage people to take action.
Carousel Ads
Instagram’s parent company Facebook recently introduced carousel ads, a way to tell a story with multiple photo slides within one ad. Soon, a similar type of carousel ad will be available on Instagram.
Businesses can use this new type of ad to generate more donations, for instance. Check out this example of a carousel ad – it will surely inspire anyone who views it.
Instagram is growing, and it’s only going to get bigger. To learn how to leverage its power, contact Wax Custom Communications at 305-350-5700 or visit waxcom.com.
