Why a GoPro Makes Sense in Healthcare Marketing

The world of healthcare moves at a very fast pace, especially in a hospital emergency room. You have physicians and other medical staff working around the clock saving lives.

Why not recognize this dedication to delivering quality care and use it for marketing purposes?

Enter GoPro. The GoPro camera has become a huge sensation because it allows people to record great footage of any fast-paced activities. Instead of using it for rock climbing, surfing or skydiving, why not attach one of these amazing high definition cameras to a member of your healthcare staff?

Here are a few things you could record:

  • A surgeon preparing for emergency surgery
  • An EMT rushing out of the hospital

Capturing such experiences can be mesmerizing and impactful. By recording the fast-paced success stories your facility creates every day, you’ll have a ton of content to capture viewers – and even new patients. Since you’re recording in a healthcare setting, just make sure to get releases from anyone you tape.

Everyone can relate to watching an episode of the TV show ER. That, however, is scripted. By creating original video via a GoPro, you’ll set yourself apart from the competition.

For additional “out-of-the-box” content ideas for your healthcare facility, contact Wax Custom Communications at 305-350-5700 or visit waxcom.com.

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