XXX-rated OOOs: Why proofreading really matters

Big, big oops: Boxes of NFL player Chad Ochocinco’s cereal are being taken off the shelves because a toll-free phone number directs callers to a sex line, not the children’s charity it’s supposed to reach.  According to the story in the Cincinnati Enquirer, the package explains that a portion of the proceeds from the sale of the limited edition cereal of the Bengals wide receiver goes to Feed The Children. But no one caught an error in the phone number included in the story. Let’s put aside thoughts that the limited edition boxes will become a real collector’s item and focus on the real lesson learned here: Proofread everything. Then check it again.

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