These days, healthcare patients are more empowered than ever. Increased competition in the marketplace, new industry standards that are centered on patient satisfaction, and the wealth of online resources available mean that a patient today is in the driving seat like never before. These factors make the patient experience more...
Building a Cohesive, Multi-Platform Healthcare Marketing Strategy
Silos are for farming – not for marketing. The key to successful healthcare marketing is to eliminate “siloed” communications and develop a strategy that incorporates multiple platforms, while creating a seamless brand experience for customers. Here’s how to build a cohesive strategy that engages customers across all touch points. Determine...
Branding Matters: Don’t Just Focus on Conversion Campaigns
The war between marketing and sales has been fought in the trenches since the beginning of business, or at least, the beginning as we know it. In healthcare marketing, branding matters enormously, and most CMOs are painfully aware that without brand awareness, personality, and positioning which hits the right note...