Everyone hates a narcissist—you know, those people whose sole purpose in life is to promote “me, myself, and I” every chance they get. Believe it or not, this applies in marketing too, where the audience-based approach is directly opposite vanity marketing. Here’s why you should embrace one and shun the...
Data is the New Creative: The Marriage of Big Data and Healthcare Marketing
Just like love and marriage, big data and marketing go together like the proverbial horse and carriage. Nowhere is data more lucrative than in the healthcare industry, where analytics and science are rapidly taking a good portion of the limelight away from creative. You still need creative, but more and...
Segmentation: Hitting the Right Consumer at the Right Time
There’s currently lots of buzz in the marketing environment about connecting with the “right customer, at the right time, using the right channels.” It’s called segmenting the audience, and it has multiple benefits for healthcare organizations. The principle has long been used in industries like retail, and will enable hospitals,...