Currently, big data is one of the most sought-after commodities in the marketing ecosystem. Layered data and predictive analytics enable companies to “connect the dots” and identify what their customers want, how best to reach them, and the media they’re most likely to consume. Technology can tell you what your...
4 Big Healthcare Marketing Trends to Watch
A wise man (or woman) once said: “We can’t control what happens, but we can control how we respond to it.” That’s never been truer for healthcare, which wouldn’t need marketing if it could only control everything. What we can do is watch these 4 big healthcare marketing trends, understand...
Blogging 101: Why Formatting Matters
When it comes to marketing, there's been a trend toward using video and images instead of words. It's a lot easier to get your message across in 30 seconds of video than it is in a several-hundred-word blog post. After all, attention spans are practically non-existent nowadays. That's not to...