Share Share BACKGROUND: Recent HHS tracking technology guidance for organizations covered under HIPAA and resulting lawsuits have caused alarm and confusion. Health care and health insurance providers are scrambling to assess and address their liability while continuing to provide valuable information to customers. DOWNLOAD GUIDE NOW HERE'S WHAT YOU NEED...
Is Your Tracking Technology Breaking the Latest HIPAA Rules?
In an era of ever-evolving technology, it’s critical for health care organizations to stay ahead of the curve. Tracking technologies can help providers and practices streamline processes and better market to – and meet -- patient needs. But while such technologies can be helpful, they could also be running afoul...
The Use of Predictive Analytics in Healthcare Marketing
Remember the classic skateboard chase in the iconic 1985 film Back to the Future, in which Marty invented a homemade skateboard in 1955 by stealing a soapbox scooter to outrun bad-guy Biff Tannen? Nobody around him knew what this “board with wheels” was, but it worked as predicted because the...