In an era of ever-evolving technology, it’s critical for health care organizations to stay ahead of the curve. Tracking technologies can help providers and practices streamline processes and better market to – and meet -- patient needs. But while such technologies can be helpful, they could also be running afoul...
The Use of Predictive Analytics in Healthcare Marketing
Remember the classic skateboard chase in the iconic 1985 film Back to the Future, in which Marty invented a homemade skateboard in 1955 by stealing a soapbox scooter to outrun bad-guy Biff Tannen? Nobody around him knew what this “board with wheels” was, but it worked as predicted because the...
Big Data and Security: 5 Things You Need to Know
Currently, big data is one of the most sought-after commodities in the marketing ecosystem. Layered data and predictive analytics enable companies to “connect the dots” and identify what their customers want, how best to reach them, and the media they’re most likely to consume. Technology can tell you what your...