It’s one thing to understand the importance of having strong calls to action (CTAs) on your healthcare website, and another to be able to design effective ones. Here are 3 critical tasks you need to ensure you complete as part of your design process: Task #1: Understand the Audience This...
3 Tips for Increasing Your Email Subscriber List
There's a good reason that emails are a popular form of marketing: They work. Because people have to actively subscribe to your list, the odds of your emails effecting a certain action -- like a sale – are higher. But email marketing is easier said than done. One of the...
How Relevant is Your Healthcare Marketing?
The primary function of marketing is to build strong, meaningful connections with customers. To do this, it’s necessary to focus on the needs and wants of the audience and to make communications relevant to them. Determine whether your healthcare marketing achieves the degree of relevance you want by asking yourself...