Setting up an organization’s social media profile is as easy as registering an email, creating a company page and posting content. It’s so simple that anyone can do it. But just because someone on your marketing team can post content or has a ton of followers doesn’t qualify them to...
The Power of Storytelling in Healthcare Marketing
“Every face tells a story,” sang Olivia Newton-John back in 1976. Well, so does every ad. And their end goal is the same: generating emotion. With 80 percent of decisions based on emotions and only 20 percent on objectivity and practicality, marketers have long used emotion to get consumers to...
More is Not Always Better: The Benefits of Audience Segmentation
“The more, the merrier” might have applied in medieval times, but when it comes to marketing in the 21st century, it’s simply not true. Spreading your message as far as possible sounds great in theory, but the ratio of effort (and expense) to the potential results is likely to be...