Building and maintaining an email list is only half the email marketing battle. The other half is figuring out how to get maximum return on investment. If you’re sending out a one-size-fits-all message to your client or prospect list, you may be doing your organization more harm than good. The...
Healthcare and Advertising Industry’s Headlines
Each week, Wax rounds up the healthcare and advertising industry’s top headlines all in one place. Read what’s trending now. HEALTHCARE INDUSTRY HEADLINES UCHealth offers patients enterprise-wide access to physician notes (Informationmanagement.com) The University of Colorado Health, in its efforts to becoming a transparent healthcare organization, has given patients online access...
Focus Keyword: Creating Effective Blogs to Maximize ROI
Content is king, but the path to the throne requires proper planning. If you don’t have effective blog content, you’re wasting valuable marketing resources. Because your blog is a direct connection between your organization and your prospect, you need a sound content strategy … one that begins with the focus...