If news reports are correct, online appointment-scheduling for patients is taking off at the speed of light. Consumers have become accustomed to doing almost everything online, from researching their medical symptoms to finding a healthcare provider. It makes sense that they expect to be able to schedule an appointment online,...
The ‘Media’ Page: A Crucial Part of Any Website
Has your healthcare organization done something lately that deserves recognition? Maybe your hospital has performed the first surgery in the state for a certain condition or ailment. Maybe your practice’s use of a certain technology has improved patient outcomes beyond expectations. Maybe you have another success story. Tout these successes...
Make Your Copy Shine: The Power of Words
Although a lot of online content is now shifting to video, there's still room for the written word. But not all copy is created equal: What resonates on the Internet is different from what resonates in a paperback, magazine or another printed medium. Crisp, clean copy is of the utmost...