Reach B2B Healthcare Decision-Makers with Programmatic Advertising Remember when B2B healthcare marketing meant direct mail campaigns and trade publication ads? Digital transformation, powered by AI, has opened doors to much more efficient ways of connecting healthcare companies with their potential business partners. Programmatic Advertising: Bringing Efficiency to B2B Healthcare Marketing Programmatic advertising sounds...
Medical Marketing for Doctors: What Works and What to Avoid
Stop Losing Patients to Lazy Marketing Medical marketing isn't your typical marketing playground. After all, shopping for a primary care physician involves significantly more consideration than grabbing a soda off the shelf. Patients are making decisions about their health and wellbeing – choices that could impact their lives for years...
Marketing Strategies That Fill Your Waiting Room
The Prescription for Growing Your Practice Running a medical practice isn't just about providing quality care anymore. You need a marketing strategy that cuts through the noise and motivates patients to choose you. Your Website Matters More Than You Think Your website is often the first interaction potential patients have with your practice....