If you aren’t standing out, you’re falling behind. Competing with well-established giants is no easy task—especially when resources are limited. But bigger doesn’t always mean better. We proved this by increasing patient acquisition by an impressive 32% in just six months for one of our clients. How? By outsmarting the...
Brand Like Barbie – Lessons in Virality from the Most Influential Doll Ever
The recent marketing campaign by Mattel for the Barbie movie has captivated audiences and highlighted the potential of collaborations across brands. Barbie certainly had viral success doing it. Maybe you can, too! Let's explore some of the key elements of Barbie's marketing efforts and how these principles can be applied...
Turn New Movers Into New Patients
A robust new mover program is an essential marketing tactic for hospitals to increase market share. Programs typically involve a combination of direct mail, targeted digital marketing, and branded premiums. People who are new to your area have no previous experience with you or your competitors, so they're open to...