The recent marketing campaign by Mattel for the Barbie movie has captivated audiences and highlighted the potential of collaborations across brands. Barbie certainly had viral success doing it. Maybe you can, too! Let's explore some of the key elements of Barbie's marketing efforts and how these principles can be applied...
Turn New Movers Into New Patients
A robust new mover program is an essential marketing tactic for hospitals to increase market share. Programs typically involve a combination of direct mail, targeted digital marketing, and branded premiums. People who are new to your area have no previous experience with you or your competitors, so they're open to...