One of the most important tools for any healthcare organization – from medical practices to hospitals to health systems – is an effective content marketing strategy. Having a website and posting a couple times a week on social media is the bare minimum these days. To be effective, you need...
Top Healthcare Marketing Strategies You Need to Know
Today's healthcare marketing landscape presents unprecedented challenges. Patients research symptoms and providers with the same thoroughness they apply to major purchases. Regional competitors and national telehealth platforms vie for the same patient populations. Meanwhile, digital marketing channels evolve almost weekly, requiring constant adaptation. If you're developing a marketing strategy to...
Physician Marketing: Three Marketing Solutions to Boost Your Practice
Your practice has a mobile-friendly, updated website, with professional photos of providers and staff. You’re posting to social media and have even experimented with paid marketing campaigns. But you can see there’s more potential for growth, and you’re feeling pressure to keep up with your competition. What now? These game-changing solutions...