The Power of Predictive Marketing

The truth has finally come out — crystal balls don’t work and fortune tellers can’t tell the future. Just ask convicted storefront psychic Celia Mitchell. After years of fleecing customers in Manhattan, she was convicted of grand larceny. During a hearing, she was asked point blank whether the psychic business...

Recruiting Patients for Studies Getting Easier

With advances in medicine also come new challenges for scientists, doctors and drug developers: finding patients for their studies. In an age of the Internet and social media, many potential patients have privacy concerns about providing confidential data for research.