Marketing channels come in a range of shapes and sizes, and you might feel like the proverbial kid in the candy store with so many options to choose from. Here’s how to apply scientific thinking to your choices and build a coherent, multi-channel ad campaign for your healthcare organization. Ascertain...
The Brand Your Brand Could Smell Like
Does your marketing plan involve action figures? Maybe it should. When I was a kid, I had three action figures: the ubiquitous G.I. Joe, a creepy guy named Stretch Armstrong whose left arm I eventually cut off to see what kind of toxic goo was inside, and an Action Jackson...
Let’s All Talk About It
In the aftermath of Super Bowl LXV, folks are still recounting, reviewing and replaying those thrilling … commercials. Which were the favorites at your Super Bowl party? How about the Monday-morning water cooler roundup? Which did you have to see again and again? If you were left craving more commercial...