Being a great doctor is one thing. Building a successful private practice? That’s a whole different ballgame. You need smart, strategic marketing that connects you with the patients who need you most. The American Medical Association puts it bluntly: successful practice growth depends on “identifying marketing advantages, conducting research to gauge...
Are You Violating HHS Tracking Technology Rules?
Share Share BACKGROUND: Recent developments in HIPAA compliance for healthcare websites have shifted with a significant court ruling in 2024. A federal court vacated the U.S. Department of Health and Human Services (HHS) guidance on online tracking technologies, which previously restricted the use of web analytics tools like Google Analytics...