Marketing to millennials—defined as tech savvy, mobile-first, mostly 20-somethings seeking real-time access to information—is a daunting task for healthcare organizations: payers and providers alike. Many millennials insist they're too young and healthy to need health insurance.  And, when they do seek medical attention, they come armed with information, sometimes inaccurate,...

 Marketing to millennials—defined as patients ages 18 to 34 years old in 2015—is no easy task for health plans and providers. But, experts say it’s a must if you want to have a strong customer base in the long term. Here are seven ways to attract more millennials to your...